Effective for Our Services
At Seotory, we are committed to delivering real, measurable SEO results. Our services are built around data-driven strategies and keyword performance goals. This Refund and Return Policy outlines the conditions under which performance-based guarantees apply.
KPI Metrics for Evaluation
To evaluate service outcomes, we use the following KPI metrics:
Keyword Ranking – measured using Google Search Console or Ahrefs
A keyword is considered achieved once it ranks on Google Page 1 (positions 1–10), whether it’s a Main Keyword or Long-Tail Keyword
Performance Guarantee Terms
Our performance guarantee applies only to the following core SEO Packages:
Kickstart, Startup, and Takeover
Add-On or Additional Services are not eligible for any guarantee results, as they are provided solely as optional enhancements and not part of guaranteed deliverables.
To qualify for the performance guarantee, all of the following conditions must be met:
The client subscribes to one of the eligible packages listed above.
The subscription remains active and uninterrupted for the full contract term (6 or 12 months, depending on the package).
The agency does not achieve the agreed KPI targets, which are defined as keyword rankings on Google Page 1 (positions 1–10) for a specific number of keywords (as outlined per package).
Progress and keyword performance are verified through SEO tracking tools such as Google Search Console or Ahrefs.
Example:
A client on the Power-Up package receives 35 total keywords (15 Main + 20 Long-Tail), with a performance guarantee covering 20 of them. If, by contract end, only 18 of those 20 reach Page 1, the client is entitled to free continued service until the remaining 2 keywords reach Page 1.
Note: Once a keyword reaches Page 1 at any point during the contract, it is counted as achieved, even if it later drops in ranking. The agency does not guarantee ongoing rank maintenance but will continue to optimize all selected keywords.
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The guarantee does not apply if any of the following conditions are true:
The client cancels or pauses the subscription before completing the full contract term.
The client only purchases Add-On or Additional Services without a main SEO package.
The agreed number of guaranteed keywords are already achieved during the contract term.
The SEO service is interrupted at any point, regardless of reason.
Final Terms
Our policies are designed to ensure fairness, transparency, and a results-driven partnership. We focus on end-to-end SEO execution with clearly defined metrics and commitments. Clients must maintain continuous service under a qualifying package to be eligible for any guarantee claims.
If you have any questions about your eligibility or need clarification before starting a campaign, please contact us.
Final Notes
SEO is a long-term strategy that requires consistency, patience, and sustained optimization. The guarantee we offer is designed to promote trust and ensure accountability, but it also depends on uninterrupted engagement and shared expectations.
Clients are encouraged to:
Understand that keyword competition, search algorithm updates and market shifts can affect rankings.
Maintain ongoing communication to ensure alignment on keyword goals and campaign direction.
Avoid pausing or modifying the service during the contract period, as this may invalidate the performance guarantee.
Our goal at Seotory is to deliver real, lasting results using a structured, data-driven SEO approach. We appreciate your partnership and look forward to helping your business grow through meaningful search visibility.