Effective for SEO and Branding Services
At Seotory, our mission is to deliver real measurable results. We offer performance-based services with clear KPIs and keyword ranking goals to ensure client satisfaction. To maintain transparency and fairness, please review our Refund and Returns Policy below:
KPI Metrics for Evaluation
To assess the success of our services, we define clear key performance indicators (KPIs):
Search Engine Optimizations (SEO) Services:
Impressions (Google Search Console)
Clicks (Google Search Console)
Keyword Rankings (from Ubersuggest or Ahrefs)
Branding Services:
- Conversion Rate
- Number of Leads
- Follower Growth
- Engagement Rate (likes, comments, shares, etc.)
Refund Guarantee Conditions
✅ When the Guarantee "Applies"
You may be eligible for a performance guarantee or compensation in the form of 2 months of free extra service (non-refundable in cash) if all the following conditions are met:
- The service fails to meet the guaranteed KPIs or keyword targets stated in your selected package.
- The keyword optimization has not reached the first page of Google (i.e., position 1–10) for the guaranteed number of keywords.
📌 Note: To qualify for a refund, you must have subscribed to the service continuously without interruption, for the full minimum contract period (6 or 12 months, depending on your chosen package).
❌ When the Guarantee "Does Not Apply"
If the client cancels or pauses the subscription before the minimum contract period ends.
If progress is visible and keyword targets are met (position 1–10).
If the client has purchased add-on services only without a full SEO or Branding package.
If the guaranteed keyword positions have been reached, regardless of whether they are maintained long-term.
📌 Note: We do not offer maintenance of ranked keywords as part of the guarantee. However, clients can use our SEO-On service to maintain or further strengthen keyword positions after reaching the target.
Form of Refund
If your claim is approved, a 2-month free extension of the current service package will be provided.
💡 Refunds are not provided in the form of cash or credit.
Example Scenario
✔️ Eligible for Guarantee:
- You subscribe to the SEO Power-Up Plan (12-month) and after completing all 12 months, only 10 out of the 20 guaranteed keywords reach the first page of Google (positions 1–10).
- If this performance shortfall is clearly supported by your live SEO report, including screenshots of keyword rankings from tools like Google Search Console and Ahrefs, you are eligible to receive a 2-month free service extension as compensation.
❌ Not Eligible for Guarantee:
- You subscribed to the same plan but only stayed for 7 out of 12 months or paused the service for even 1 month in between. In this case, the guarantee becomes void due to interruption in the SEO process.
Final Notes
SEO is a long-term strategy that requires consistency. Pausing or cancelling the service early can disrupt keyword progress, delay indexing and weaken overall campaign performance. For this reason, uninterrupted service is required throughout the minimum contract period to qualify for any refund or guarantee claims.
Our policies are designed to ensure fairness, clarity and trust between Seotory and our valued clients. We take performance seriously and our team is dedicated to delivering services that truly create impact. This policy ensures both accountability and transparency from both sides.
If you have any questions about this policy or need clarification before subscribing, feel free to contact us directly.