Effective for Our Services
At Seotory, we are committed to delivering real, measurable SEO results. Our services are built around data-driven strategies and keyword performance goals. This Refund and Return Policy outlines the conditions under which performance-based guarantees apply.
Performance Evaluation Metrics (KPI)
To ensure transparency and measurable results, we evaluate our SEO services based on the following key performance indicators:
- Keyword Ranking
Tracked using Google Search Console and/or Ubersuggest.
A keyword is considered successful once it reaches Google Page 1 (positions 1 to 10). - Organic Traffic
Measured using Google Search Console to monitor consistent growth in organic traffic.
Keyword Ranking Guarantee
We guarantee that your main keywords will rank on Page 1 of Google based on the targets of your selected SEO package. If the target is not achieved by the end of the contract, we will continue optimizing at no additional cost until it is met.
Terms of the Guarantee
The contract must be fully completed: 6 or 12 months depending on the package.
The service must remain active without interruption throughout the full contract period.
Example Case (Valid Guarantee):
- You purchase the Power-Up package, which includes 35 keywords total (15 Main + 20 Long-Tail) with a guarantee on 20 keywords.
- By the end of the 12-month contract, only 18 of the 20 guaranteed keywords reach Page 1.
In this case, we will continue SEO services at no cost until the remaining 2 keywords reach Page 1.
Important Notes:
A keyword is considered successfully delivered once it has ever reached Page 1, even if it later drops due to algorithm changes or competition. We do not guarantee rank maintenance.
The guarantee applies only to keywords agreed upon at the beginning of the contract based on initial keyword research.
Clients cannot hand-pick keywords for guarantee coverage. The guaranteed keywords are drawn from the Main and Long-Tail Keyword lists proposed and approved at the project start.
Organic Traffic Growth Guarantee
If after 12 full months of SEO service your website’s organic traffic has not increased by at least 20%, you are eligible for a 100% refund.
Terms of the Guarantee
The service must run without pause for the full 12 months.
The client must not cancel the contract or modify major website elements (such as redesigns or migrations) without consultation.
Any SEO-impacting changes must be discussed and approved to ensure strategy continuity.
Example Case (Valid Guarantee):
- You begin the Takeover package in August 2023 with a baseline from total 100.000 yearly organic visits from previous 6 month or 12 month before start point.
- After 6 or 12 months by August 2024 total traffic growth shows less than 20% (less than 120.000) improvement compared to the starting point.
In this case you qualify for a full refund assuming the service ran uninterrupted and no external changes were made to the website structure or domain.
Example Case (Guarantee Invalidated):
- You begin SEO services but in month 7 migrate your website to a new domain with or without informing us.
Google indexing resets, causing temporary drops in traffic.This invalidates the refund guarantee as the SEO outcome is affected by an uncontrolled external factor.
Exclusions
The following conditions void the performance or refund guarantees:
The client cancels, pauses or interrupts service before the full contract term.
The client purchases only Add-On or Additional Services, without an eligible core SEO package.
The required number of keywords has already reached Page 1 during the contract period.
The client makes major structural changes to the website without notifying our team.
Any third-party interventions that conflict with our SEO strategy, such as switching agencies or overriding optimizations.
Final Terms
Our policies are designed to ensure fairness, transparency, and a results-driven partnership. We focus on end-to-end SEO execution with clearly defined metrics and commitments. Clients must maintain continuous service under a qualifying package to be eligible for any guarantee claims.
If you have any questions about your eligibility or need clarification before starting a campaign, please contact us.
Seotory Notes
SEO is a long-term strategy that requires consistency, patience, and sustained optimization. The guarantee we offer is designed to promote trust and ensure accountability, but it also depends on uninterrupted engagement and shared expectations.
Clients are encouraged to:
Understand that keyword competition, search algorithm updates and market shifts can affect rankings.
Maintain ongoing communication to ensure alignment on keyword goals and campaign direction.
Avoid pausing or modifying the service during the contract period, as this may invalidate the performance guarantee.
Our goal at Seotory is to deliver real, lasting results using a structured, data-driven SEO approach. We appreciate your partnership and look forward to helping your business grow through meaningful search visibility.